WYBE Public Television

Account Executive - Business Membership

Independence Media owns and operates WYBE Channel 35 in Philadelphia, one of the largest independent television broadcasters in the US. For nearly 2 decades, WYBE has served 11 counties in Pennsylvania, New Jersey, Delaware and northern Maryland with unique cultural, global, and local programming.

We are launching an innovative, ambitious and new television and internet video service called MiND: Media Independence. This service provides our community (and the world) with a new outlet for participatory media. We will operate with a new membership model which encourages businesses to support and to produce MiND programs. Media-making members of the MiND and greater community.

The Account Executive, Business Membership will develop relationships with for-profit businesses of all sizes, within the 11-county Philadelphia region (which we reach via TV), and eventually throughout the world (which we reach via the web). These relationships will result in new short-form television and video programs for consumer education and doing good, as well as underwriting support for MiND programs and the MiND service, plus production services, and underwriting. The successful candidate will possess and communicate the ability, and the passion, to work with businesses to help change the world through media. MiND is very unique: we’re not a PBS affiliate. MiND is independent media, for the people, by the people.

KEY FUNCTIONS:

Introduce MiND to the community regional business community, to develop relationships based on a shared spirit of innovation and independent thinking.
Prospect the business community for innovators in their fields who make or would hire MiND to make media with them
Independently build and manage a substantial (and constantly growing) account portfolio.
Work independently, but work closely with colleagues who are building similar relationships with individuals, non-profit accounts, and government and foundation relationships.
Help clients/members to succeed with the development, production, delivery and acceptance of hundreds of 5-minute programs
Maintain accurate, up-to-date records with regard to client contact, contracts, production progress, and compliance with FCC and related rules

KEY SKILLS & ATTRIBUTES:

Instinctive understanding of how to do business while doing good • Active interest in changing the media landscape, in public media, and media innovation.
Initiating, building and managing large network of relationships
Ability to plan, build and deliver deals and projects with available and/or easily accessible resources
Understanding the media business, as well as MiND’s fresh approach to public / non-commercial / community-oriented / socially relevant media.
Planning and managing many simultaneous projects
Working within a dynamic environment of diverse colleagues who share a passion for changing the world through media
Building and improving processes, multi-party relationships, and business strategies
Strong communication skills (proposal writing, meeting presentation)
Strong client relationship and interpersonal relationship skills

PREFERRED EXPERIENCE:

3-5 years media sales, or in marketing communications, or inrelated fields in Philadelphia or a comparable large metropolitan area
Has built a substantive client base from scratch
General familiarity with television / video production
Familiarity with the mechanics of media marketing: sponsorships, underwriting, traditional advertising, web advertising, and subscription, public relations, agencies, media market research, etc.
Volunteer involvement with community organizations
B.A. or B.S. preferred

Key Words:

Innovator, energetic, practical, tuned-in to business and marketing, trustworthy, gets the job done, relationships, completion, hard worker, success, self-starter, accountable, thorough, inquisitive, focused, detail-oriented, responsible, closer, self-manage, doing good, refreshing, powerful prospector, people person, seems to be everywhere, present in the moment, enjoyable, energy, enthusiasm, thoroughly professional, accomplished, networker, planner, presenter, win-win, innovator, competitive and passionate

Our workplace is informal, and generally populated by people who get work done with modest supervision. We try to keep the workplace simple, focused, and productive.

If this position describes you, please email your resume and a cover letter to nwebb@mindtv.org. No phone calls, please.

Independence Media/WYBE is an equal opportunity employer.





		Account Executive - Business Membership Independence Media owns and operates WYBE Channel 35 in Philadelphia, one of the largest independent television broadcasters in the US. For nearly 2 decades, WYBE has served 11 counties in Pennsylvania, New Jersey, Delaware and northern Maryland with unique cultural, global, and local programming. We are launching an innovative, ambitious and new television and internet video service called MiND: Media Independence. This service provides our community (and the world) with a new outlet for participatory media. We will operate with a new membership model which encourages businesses to support and to produce MiND programs. Media-making members of the MiND and greater community. The Account Executive, Business Membership will develop relationships with for-profit businesses of all sizes, within the 11-county Philadelphia region (which we reach via TV), and eventually throughout the world (which we reach via the web). These relationships will result in new short-form television and video programs for consumer education and doing good, as well as underwriting support for MiND programs and the MiND service, plus production services, and underwriting. The successful candidate will possess and communicate the ability, and the passion, to work with businesses to help change the world through media. MiND is very unique: we’re not a PBS affiliate. MiND is independent media, for the people, by the people.




		KEY FUNCTIONS: Introduce MiND to the community regional business community, to develop relationships based on a shared spirit of innovation and independent thinking. Prospect the business community for innovators in their fields who make or would hire MiND to make media with them Independently build and manage a substantial (and constantly growing) account portfolio. Work independently, but work closely with colleagues who are building similar relationships with individuals, non-profit accounts, and government and foundation relationships. Help clients/members to succeed with the development, production, delivery and acceptance of hundreds of 5-minute programs Maintain accurate, up-to-date records with regard to client contact, contracts, production progress, and compliance with FCC and related rules KEY SKILLS & ATTRIBUTES: Instinctive understanding of how to do business while doing good • Active interest in changing the media landscape, in public media, and media innovation. Initiating, building and managing large network of relationships Ability to plan, build and deliver deals and projects with available and/or easily accessible resources Understanding the media business, as well as MiND’s fresh approach to public / non-commercial / community-oriented / socially relevant media. Planning and managing many simultaneous projects Working within a dynamic environment of diverse colleagues who share a passion for changing the world through media Building and improving processes, multi-party relationships, and business strategies Strong communication skills (proposal writing, meeting presentation) Strong client relationship and interpersonal relationship skills PREFERRED EXPERIENCE: 3-5 years media sales, or in marketing communications, or inrelated fields in Philadelphia or a comparable large metropolitan area Has built a substantive client base from scratch General familiarity with television / video production Familiarity with the mechanics of media marketing: sponsorships, underwriting, traditional advertising, web advertising, and subscription, public relations, agencies, media market research, etc. Volunteer involvement with community organizations B.A. or B.S. preferred Key Words: Innovator, energetic, practical, tuned-in to business and marketing, trustworthy, gets the job done, relationships, completion, hard worker, success, self-starter, accountable, thorough, inquisitive, focused, detail-oriented, responsible, closer, self-manage, doing good, refreshing, powerful prospector, people person, seems to be everywhere, present in the moment, enjoyable, energy, enthusiasm, thoroughly professional, accomplished, networker, planner, presenter, win-win, innovator, competitive and passionate Our workplace is informal, and generally populated by people who get work done with modest supervision. We try to keep the workplace simple, focused, and productive. If this position describes you, please email your resume and a cover letter to nwebb@mindtv.org. No phone calls, please. Independence Media/WYBE is an equal opportunity employer.